Tag Archives: Beauty Trends

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Beauty Trends, Part Three: Themes to Watch

bath bombs

In Part One of our Beauty Trends blog based on the Google Beauty Trends Report 2017 we covered Rising Trends. Part Two we explored the top trending themes across international markets. In our final blog post, Part Three, on the top beauty trends we will be exploring themes to watch. These are searches that have been steadily growing in the past several years and are expected to continue to grow. The themes to watch are Devices, DIY, Bathing, and Men’s.


Consumers are looking for devices to aid in their beauty routine. In the U.S., the focus is on brushing and scrubbing. The top devices searched for include the following:

  • Body brush
  • Face scrubber
  • Face cleansing brush
  • Exfoliating brush
  • Deep cleansing brush
  • Back brush
  • Bath brush
  • Face brushes
  • Laser treatment

Do you incorporate devices in your beauty routine? If you have your own skin care product line, have you thought about how your product would work with a device or possibly including brushes/scrubbers with your products? We’d love to hear from you in the comments below.


DIY, Do-it-Yourself, is another trend that has been rising, in particularly as related to face masks. Consumers are interested in finding their own recipes to make masks. Some of the top DIY-type searches in the U.S. are as follows:

  • DIY face mask
  • Bath bomb recipe
  • DIY lip scrub
  • How to make a bath bomb
  • DIY blackhead remover
  • DIY charcoal mask
  • DIY bath bomb
  • Blackhead mask DIY
  • Avocado face mask DIY
  • DIY acne face mask
  • DIY rose water

How do you use DIY products in your skin care routine? We’d love to hear about your favorite DIY recipes in the comments.


The experience of bathing is on the rise. American consumers are interested in creating a personalized bath experience that includes natural ingredients. Searches for bath bombs in particular have grown immensely each year. The following are the top bath searches in the U.S.

  • Bath bombs
  • Epsom salt bath
  • Bath bomb recipe
  • Apple cider vinegar bath
  • Homemade bath bombs
  • Bath bombs with rings
  • DIY bath bomb
  • Pokeball bath bombs
  • Coconut oil bath
  • ACV bath
  • Detox bath for weight loss

Do you have a bath routine? Comment below on your favorite bathing products. For those interested in developing your own bath products, our Professional Natural Skin Care Product Making course has a section on Natural Spa Products, including Scrubs, Oils, and Soaks. For more information, check it our here.


Our last theme to watch of the top beauty trends is men’s skin care. Men’s skin care has shown sustained growth over the past several years and is likely to continue to grow. Initially searches were focused on “men’s skin care”, but now they are becoming more focused, searching for specific products for face, lotion, etc.

Here are the top searches for Men’s skin care in the U.S.

  • Men’s face wash
  • Best face lotion for men
  • Men’s facial
  • Men’s soap
  • Men’s face cream
  • Men’s face moisturizer
  • Facial cleanser for men

For those of you with product lines or are thinking/developing product lines, do you incorporate men’s products? If not, how can you include this to meet this growing demand? Men- how has your skin care routine changed over the past years? Do you have a favorite product you use?

That completes our blog series on the Google Beauty Trends Report 2017. What was most surprising to you? Do these trends align with what you are interested in or are noticing? We’d love hear from you on the trends above and your overall all thoughts on current beauty trends.

Beauty Trends Part Two- Top Trending Themes


Make Natural Skin Care Products

In Part One of our Beauty Trends blog based on the Google Beauty Trends Report 2017 we covered Rising Trends. For Part Two we are exploring the top trending themes across international markets. For the specifics of this report, the beauty markets of the U.S., France, and Japan were looked at. The first theme we will look at is Masks, followed by Ingredients.


Face Masks topped many of user’s searches, rising steadily since 2010. Users are searching for masks to address a variety of concerns, with acne being the top concern globally.

In the US, the following were the top 5 concerns associated with mask searches:

  1. Acne
  2. Blackheads
  3. Oily skin
  4. Hydration
  5. Clear Skin

Different types of masks are searched for each concern.

  1. Acne


Clay mask

Face mask

Mud mask

Peel-off mask

  1. Blackheads

Clay mask

Face mask

Peel-off face mask

Charcoal mask

  1. Oily Skin

Clay mask

Face mask

  1. Hydration

Sheet mask

Face mask

Mud mask

  1. Clear Skin

Charcoal mask

Face mask

Pore mask

As you can see, charcoal, clay and mud masks popped up multiple times under the different concerns. For those of you who have a product line or are thinking of starting one, creating an “earthy” mask to address acne appears to be the way to go!


Now lets take a look at the top trending ingredients. In the U.S. the following are the most searched for ingredients in regards to skin care:

  • Clay
  • Aloe vera
  • Charcoal
  • Gold
  • Cocoa butter
  • Baking soda
  • Apple cider vinegar
  • Tea tree oil
  • Bentonite clay
  • Micellar
  • Essential oils
  • Mud
  • Argan oil
  • Turmeric
  • Egg
  • Rose hip oil
  • Bubble clay

 Healing, scars, and detox are the top three concerns associated with the trending ingredients.

Looking at the trending themes of masks and ingredients, the top concerns are about healing and treating skin, particularly when it comes to acne. For consumers, ingredients matter when it comes to their skin care products, particular their masks.


As noted in our first blog post on skin care trends, Turmeric Mask was one of the top Sustained Risers in the U.S. and it pops up as a top trending ingredient. Turmeric contains curcumin and is known for its anti-inflammatory and healing properties. It has been used thousands of years to treat various skin diseases.

Here is a quick and easy mask containing turmeric that you can make at home:

Turmeric Glow Mask

1/8 teaspoon turmeric powder

1 teaspoon mashed banana

1 teaspoon ground flaxseed

Combine all three ingredients in a bowl and mix well. Apply evenly to face and leave on for 15-20 minutes. Wash off with warm water and a washcloth.

Enjoy the glow!

For those of you interested in creating your own skin care product line, check out our Professional Natural Skin Care Product Making Course. This course has a section that includes masks and goes over many ingredients, including clays and muds.

Read Beauty Trends Part Three, Trends To Watch  

Easy DIY Skin Care Recipes

Beauty Trends, Part One: Rising Trends

Natural Body Care Products Beauty Trends

We read the Google Beauty Trends Report 2017 and are excited to share with you the top skin care trends. The report is based on users top search queries from September 2014 to September 2016, and it is categorized to identify top trends in skincare. In this three part blog series we will be going over the rising trends for the U.S., top trending skin care themes across markets, and skin care themes to watch.

First, let’s take a look at the rising trends.


Risers are those trends that have shown growth over the past years. There are Sustained Risers, those with steady growth and are considered safe bets; Seasonal Risers, those with seasonal trends that are likely to come back the next season even stronger; and Rising Stars, those that have a sudden recent growth, however this growth may not last.

For the U.S., Google reports the following for the top risers:

Sustained Risers

  • Epsom Salt Bath
  • Dead Sea Mud Mask
  • Apple Cider Vinegar Bath
  • Korean Skin Care
  • Bentonite Clay Mask
  • Tumeric Mask
  • Vegan Body Wash

Seasonal Risers

  • Bath Bombs
  • Face Mask
  • Aloe Vera Plant
  • DIY Face Mask
  • Face Brush
  • Organic Castor Oil
  • Vegan Chapstick

Rising Stars

  • Charcoal Mask
  • Peel-Off Face Mask
  • Sheet Mask
  • Bath Bombs with Rings
  • 24k Gold Mask
  • Charcoal for Skin

Vegan Skin Care

In the report, Google highlighted Vegan Skin Care as an important trend in U.S. skin care. Searches for vegan skin care have grown over 83% each year. At Joan Morais Naturals, all of our product formulas are vegan, meaning all of the ingredients are plant-based and do not contain any animal products nor are processed with animal products. Based on this information, it appears that as consumers are becoming more informed of what is in their skin care products, they are wanting more natural ingredients.

Making Natural Skin Care Products

The skin care market has been growing immensely and by 2024 it is expected to be an $180 billion industry! In 2016, 57% of U.S. women said it was important to buy all-natural skin care products. As we continue to go over the Google Beauty Trends Report in our next two blog posts, you’ll find that our Professional Natural Skin Care Product Making Course includes many of the top beauty trends and themes.

If you have been thinking about making your own natural skin care products or starting your own natural skin care product business, now is the time! The Professional Natural Skin Care Product Making Course is an in-depth online video-based training program designed for those serious in making natural skin and body care products for personal use or for a business.

Read Part Two: Top Trending Beauty Themes Across Markets