Eco-Friendly Packaging for Skin & Hair Care Products
Think about your most recent skin, body or hair care product you purchased. What made you buy THAT product? Have you purchased it before? Did you plan to buy it? What did you like about the packaging? What didn’t you like about the packaging? Once you took it home, was there anything else you noticed about the packaging that you may or may not have liked? What about Eco-Friendly packaging? Did that happen to cross your mind?
Eco-Friendly products and packaging are an important area that consumers are taking notice. Organic and/or natural skin, body and hair care product use has been on the rise for some time, but lately the packaging and containers the products are in are becoming important as well. Consumers are looking for more eco-friendly, recycled, and/or glass containers and less plastic.
What makes a package Eco-Friendly?
How do we know if the products we purchase are in eco-friendly packaging? Well, there is no actual strict definition or criteria on what makes something eco-friendly. There is a lot that goes into it that needs to be thought out. The EPA identifies several important factors to what makes a product “more green” including toxic exposures, water pollution, natural resources used (including water and materials), etc. A container/package might be considered Eco-Friendly if it is made from renewable, recycled or biodegradable materials. Other factors to think about include the shape and weight of the container as this affects the shipping/transportation of the product. Also, the energy it takes to actually make the container/package including if toxic materials are used and the impact the manufacturing process has on the environment.
However, using eco-friendly containers and packaging is not that simple. It is really important that you test out your product in the container. Many recycled and biodegradable materials may not hold up depending on what raw materials are used in the product. Cost is another aspect to think about. Most eco-friendly packaging is going to cost more, so thinking how that will affect your pricing is important.
It is very important to explore how you package your professional natural skin, body or hair care product prior to putting your product out on the market. Often times we pick out a package due to aesthetics- what packaging we like the best. Aesthetics is obviously important, as it’s usually what initially attracts us to the product. However, aesthetics alone is not enough to go by. It is important to look at the “whole package” so to speak. Check out our previous blog post on containers for skin and hair care products and what you should consider prior to picking out your container. Make sure to also think about the environmental impact your packaging has as consumers are taking notice!
Eco-Friendly Packaging Resources
In our Professional Product-Making courses we provide a lot of resources on eco-friendly containers and packaging. Here are a few eco-friendly containers for you to check out:
Phone Consultation and Courses
Do you have your own skin, body and/or hair care product business and need assistance on product containers and packaging? Joan Morais offers phone consultations on a variety of topics on the skin, body and hair care product business including formulating, manufacturing, containers/packaging, labeling, raw materials, troubleshooting etc.
For those that are just starting or thinking about starting your own product line, our Professional Natural Skin Care Making Course and Professional Natural Hair Care Product Making Course both cover containers/packaging including sourcing, testing formulations in the container and more.