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About Joan Morais

Cosmetic Formulator Joan Morais

I instruct courses on cosmetic formulation; how to formulate and make natural hair and skin care products. I am a plant-based cosmetic formulator. I founded my business in 2003. I've assisted thousands to learn the science and art of formulating and making natural hair and skin care products. Many of my students and clients have been successful in their businesses for over 10 years. I am a member of the Society of Cosmetic Chemists.

I have always had an innate sense to use natural products on myself and my three daughters when they were children but there were none to few natural products on the market. I started my natural holisitc journey to be a medicinal herbailist. In my herbalism training on the skin and developing herbal products for the skin I was fascinated with the natural skin and hair care products but they were greasy, didn't feel good on the skin and hair and left the hair weighed down and the skin oily. I started developing my own formulas for lotions, creams and balms and experienced the beneficial effect on my skin and non-greasiness of the product. I continued my education in traditional healing modalities and healing plants and infused this knowledge in my formulatons. I then took courses on chemistry and cosemtic chemistry. Lookiing back it served me well as a plant-based formulator and instructor. Because of my intitial self-training with formulating and making natural hair and skin care products I can now teach students to easily understand the science and art of cosmetic formulation.   

I am a certified aromatherapist and herbalist. My plant-based natural formulations of skin and hair care products are influenced by years of cosmetic chemistry studies, herbal, ayurvedic and aromatherapy studies plus enormous amounts of research. Cosmetic formulation is an art and science.

My passion is teaching others to formulate and make high-quality, plant-based, cruelty-free and sustainable body, hair and skin care products. 

We are a mother and daughters' team at Joan Morais Naturals. One of our main missions is to provide excellent customer service and course materials in a format that is easy to learn and understand.

I am Hawaiian Born. I was born on the Hawaiian Island of Kaua'i, on Kamakani, one of the last sugar plantations and then moved to Kalaheo, near Mt. Waialeale (the wettest spot on earth). Hawaii affected me deeply and instilled my love for nature and animals. I have three grandchildren and strive to do whatever I can to make the world a better place for them. I live in the Bay Area, Northern California with my husband.

I am also the author of A Time To Celebrate, a book I wrote for girls and their cycle.

My mission in life is to learn every day, treat myself and others with love and respect and do what I love. I believe in possibility and prosperity for all. My motto is “Be It", change your mind for the better, take action and your life will naturally change for the better. It is being the change you want to see.

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Media Bio 

Joan Morais is a plant-based cosmetic formulator and instructor at Joan Morais Naturals. She teaches courses and consults on cosmetic formulation; formulating and making natural hair and skin care products. Joan assists people from all over the world to learn the art and science of cosmetic formulation using sustainable, cruelty-free and plant-based ingredients. Joan Morais has taught for over 10 years, assisted thousands of students and clients and instructed at top spas and companies. Joan is also a certified herbalist and aromatherapist. Visit her website at

Instructed and Lectured At:

  • Alliance of International Aromatherapists (AIA) Conference
  • UC Davis
  • Napa Valley College
  • St. Helena Upper Valley College
  • Solano Community College
  • Method pop-up store in Chicago
  • Kripalu
  • La Costa Resort and Spa
  • Learning Exchange
  • City of Fairfield
  • The Nova Studio
  • California Institute of Massage and Spa Services
  • San Francisco New College

Completed Courses:

  • Chemistry
  • Cosmetic Chemistry
  • Developing Natural Cosmetic Formulations
  • Physiology of the Skin
  • The Institute of Integrative Aromatherapy Certificate Program
  • Ayurvedic Clinical Aromatherapy
  • Cultivating the Herbal Medicine Woman Within: an in-depth certificate course exploring herbology with Kami McBride
  • Making Natural Perfumes with Mandy Aftel
  • Apitherapy
  • Master Gardener Program
  • Women’s Herbs
  • Hydrosols
  • Flower Essences
  • Ayurveda for the Westerner
  • Mushrooms as Medicine
  • Seaweed as Food and Medicine
  • Women’s Wisdom: Health & Well-Being
  • Reiki I
  • Professional Plant-Based Certification Course

    Member Of:

  • Society of Cosmetic Chemists
  • Indie Business Network


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