About Joan Morais

Joan Morais

I am a natural cosmetic and product formulator and instructor. I've written many "how to" eBooks on making natural body, bath, hair and skin care products. I enjoy consulting with product making businesses and individuals on their custom formulations and moving their businesses to the next level. I have been fortunate to have worked with and assisted thousands to learn the art of formulating and producing natural care products. 

I am also a certified aromatherapist and herbalist. Through my cosmetic chemistry studies, herbal and aromatherapy studies and enormous amounts of research, I started product formulating and making natural products. 

I have always stepped out of the box, faced many challenges and moved forward on trust, depending on myself and the help of others.

My mission in life is to learn every day, treat myself and others with love and respect and do what I love. I believe in possibility and prosperity for all. My motto is “Be It". First, change your mind for the better and your life will naturally change for the better. It is being the change you want to see.

My passion is sharing my love of nature, animals, my joys, and to teach others how to make creative, holistic, and exquisite natural products and create a successful product making business. Sign up to receive email updates from me on new product releases, specials and helpful information here.

I am the author of many “How To” natural product making manuals and A Time to Celebrate.

I was born on the Hawaiian Island of Kauai, on Kamakani, one of the last sugar plantations and then lived in Kalaheo, near Mt. Waialeale (the wettest spot on earth). I have resided most of my life in California. As a child I was deeply connected to nature. I sat under the trees, gazed at flowers and counted the petals. For hours, I would watch the bees visiting the flowers, hung out under redwood trees and connected with nature. I felt well outside in nature. As an adult, I reconnected to nature, realizing the direct connection of my well-being to the beauty of nature, the food I ate and the thoughts in my head. I have always had an innate sense of wisdom about using natural products on my skin and in my home and to eat foods that have been grown in a loving way. I am blessed with three adult daughters and live in California.

Mahalo for all of your support over the years! I wish you much joy, love, prosperity, health and laughter.



Media Bio (Joan Morais authorizes permission for use of this bio)

Joan Morais is a natural product formulator and instructor. She teaches courses and writes books on making natural and organic products for body, hair, and skin. Joan teaches and consults on formulating and producing lotion, cream, soap, body butter, hair care products, natural perfume, aromatherapy, plant based candles, bath products and more. Joan assists people from all over the world to learn the art and science of making natural products and has taught at top spas and companies. She is a certified aromatherapist and herbalist. Joan started her own publishing company in 2003 and is the author of many “how to” books on natural product making including How to Make Professional Natural Lotions and Creams.

Joan’s passion is to teach others holistic beauty through making creative and professional products and create a successful product making business. To learn more about Joan Morais, visit her website at www.JoanMorais.com

How I define “NATURAL”

Natural cosmetics are made from raw materials sourced from nature, such as plants and minerals and from a renewable natural source. The raw materials go through the least amount of processing and the processing methods cause the least impact to humans, animals and the earth. Natural cosmetics assist to beautify and promote radiant body, skin and hair. No petroleum ingredients are used. No animal testing is done.

I have taught classes and lectured at:

  • Alliance of International Aromatherapists (AIA) Conference
  • UC Davis
  • Napa Valley College
  • St. Helena Upper Valley College
  • Solano Community College
  • Method pop-up store in Chicago
  • Kripalu
  • La Costa Resort and Spa
  • Learning Exchange
  • City of Fairfield
  • The Nova Studio
  • 36 Oaks
  • California Institute of Massage and Spa Services
  • Pace Solano
  • San Francisco New College
  • Blue Moon Holistic Living Farm
  • Belladonna

I have completed these courses:

  • Cosmetic Chemistry Course
  • Developing Natural Cosmetic Formulations
  • Physiology of the Skin
  • The Institute of Integrative Aromatherapy Certificate Program with Valerie Cooksley, RN
  • Ayurvedic Clinical Aromatherapy
  • Cultivating the Herbal Medicine Woman Within: an in-depth certificate course exploring herbology with Kami McBride
  • Making Natural Perfumes with Mandy Aftel
  • Apitherapy
  • Master Gardener Program
  • Women’s Herbs
  • Hydrosols
  • Flower Essences
  • A Day of Lavender
  • Introduction to Ayurveda for the Westerner
  • Professional Plant-Based Certification Course
  • Cooking with Chinese Herbs
  • Mushrooms as Medicine
  • Cooking for Winter Health
  • Seaweed as Food and Medicine
  • The Billings Ovulation Method
  • Women’s Wisdom: Health & Well-Being for Menstruation, Fertility and Menopause
  • Your Path to Healthy Breasts
  • Reiki I
  • Introduction to Massage


Joan Morais Naturals teaches how to make natural body, hair, bath and skin care products. We assist individuals to become a product formulator and/or manufacturer. To create a profitable and sustainable business in doing what they love; wealth from one’s passion, wellness through nurturing the body with natural products and increase one’s self worth and holistic beauty through luminous body, skin and hair care products.

Joan Morais Naturals uses high quality ingredients in the formulas that promote Holistic Beauty.
Wild Crafted
Antioxidant Herbs
Age-Defying Botanical Extracts
Pure Plant Butters
Premium Plant Oils
Exquisite Essential Oils
Cutting Edge Natural Preservatives 

The results are pure and natural products beneficial to skin and hair. Friendly to people, animals and the earth.